3 Things to Consider to Plan your Digital Marketing Strategy

3 Things to Consider to Plan your Digital Marketing Strategy

1. Where are we now? – (A) this can be understood by doing some research about your company through data collection or viewing insights.
2. Where do we want to get to? (B)-this can be understood from your mission statements and vision statements.
3. How do we get there? – This is where strategy comes into place to get from A-B. you first chose a desirable goal/outcome for your organization.

This goal is then broken down into further objectives or milestones which can be shaped around a model like SMART (Specific, Measurable, Attainable, Relevant, Time-based). Each objective then requires a strategy to be implemented in order to complete the said objective. The ch