A picture can tell thousands of words. Can we analyze images posted on social media and review platforms? Yes, we can. With the advancement of the Artificial Intelligence area, researchers can use deep learning to understand images. We have used deep learning to Investigate the Digital Behaviour of consumers. In this research, 4,000 photos of …

Deep Learning can be used to Investigate the Digital Behaviour of consumers Read More »

The following Figures represent consumers’ travel behavior on Social Media (SM). This can be used as a tool to formulate your social media strategies. To know more details, read my following co-authored article- ABDUNUROVA, A., USPANOVA, M., HASAN, R., SURAPBERGENOVA, Z., & KUDAIBERGENOV, N. (2020). Pre-Purchasing and Post-Purchasing Travel Behavior on Social Media: The Case …

Pre-Purchasing and Post- Purchasing Travel Behavior of Consumers on Social Media-Tools for your Social Media Strategies Read More »

The Google Ads Keyword Planner is not only effective for SEA, but also for SEO. This free tool allows Marketing Professionals to research potential keywords to use in their campaigns and ad groups. In this Video, B. Mangold (from Loves Data) explains how you can use the Google Ads Keyword Planner and choose right keyword …

How to use Google Keyword Planner ? Read More »

Some of you might not be very familiar with “Google Search” and as Digital Marketing Professors, we have found that it is not very clear to our students although they do spend a lot of time on Searching information/things on Google/Bing… (and on other Search Engines). So, we share this small video from “Google”, which …

How “Google Search” Works ? Read More »

As many other sectors, the travel and tourism industries faced great challenges following the Covid-19 pandemic, with confinements and border closures bringing travel to a halt. In this regard, the purpose of our research was to examine tourists’ chatbot usage intentions in service encounters within the context of a future international travel, assuming continued social …

The potential of chatbots in travel and tourism services in the context of social distancing : Focus on Habit Read More »

I did a Twitter analysis based on recent 6000 tweets. The text-mining results are provided below- It appears from the following word cloud that it is not only the outage impacting this brand, but also the whistleblower is impacting this brand image of Facebook. From my analysis, I found that people are expressing surprise-type feelings …

What’s going on with Facebook after the outage and whistle-blowing? Read More »

From one of our research, we found that nonphysical robots, like artificial intelligence in smartphones (Please see photo 6 below), are the most easily identified and preferred shape (mean: 3.65). We can also see from the following pictures and statistics that trash bins (photo 2) or tray robots (photo 4) (mean: 3.49; 3.47, respectively) are …

What shapes of robots are preferred by consumers in hospitality services? Read More »

The following three tips are based on our published research in a book chapter. The chapter details are provided later. Tip 1: The number of followers of influencers is overrated. Businesses need to understand that Number of followers is not the only factor defining an influencer. Micro-influencers with fewer followers may lead to higher sales …

3 important tips to consider for your Influencer Marketing Read More »

Through social media, consumers can interact with Key Opinion Leader (KOL), publish User-Generated Content (UGC), and view products recommended by their network. Key Opinion Leaders (KOL) on social media can influence a consumer’s purchasing decision process, the network community is an essential means of improving the learners’ cognitive level, and the learners’ implicit knowledge plays …

Social Influences on Social Media and Its Influence on Consumer Behaviors Read More »

Is it possible to Text mine the tweets to understand peoples’ feelings towards a brand? Yes, it is possible to understand what type of feelings people are expressing regarding any brand from the tweets of Twitter. I am going to demonstrate the example of Ben & Jerry’s below. We have collected 6000 tweets from Twitter …

Text mining the tweets to understand peoples’ feelings towards a brand (Example: Ben & Jerry’s) Read More »

Measuring public opinion was always about extrapolating from surveys and hoping the small sample you selected was representative of the general public. Today, individual public opinion is ripe for the taking on Facebook, YouTube, Instagram, Twitter, Reddit, WhatsApp, and whatever new product review or augmented-reality platform pops up next. With the advancement of Artificial Intelligence, …

Text Mining can be used to monitor social media Read More »

When it comes to Keywords, as a brand or e-commerce website, you should ask yourself the following questions: WHAT type of keywords do customers type/use when they are searching for something ? How do they type them ? Where do they type them ? We can use some free tools such as Google Trends and …

Why “Long-tail Keywords” are important for your Website? Read More »

There are three reasons for the use of digital marketing. situs togel situs toto situs togel toto togel situs toto toto togel hk pools asli toto hk toto togel situs togel toto togel situs toto toto slot toto togel link pmtoto slot gacor situs gacor pmtoto pmtoto pmtoto pmtoto pmtoto situs gacor toto togel situs …

Three reasons for the use of digital marketing Read More »

Digital marketing is best described as “the application of the internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives”. The application of digital marketing is vital in order to be able to identify, anticipate and satisfy customer requirements. Not only is the internet essential in terms of market research and …

What is Digital Marketing? How digital marketing is related to different technologies? What are the key elements of Digital Transformation? Read More »

Digitalization is probably the term, which is omnipresent in your daily life. However, what does the digitalization exactly mean for companies? Should we digitalize everything? To what extent services could be digitalized? Could we have the same degree of digitalization for high-end and low-end services? Recently, we have conducted a research on service digitalization of …

Should we digitalize everything? Evidence from the Fine-dining Restaurants in France Read More »

In my previous posts on Digital Marketing Jargons, I was talking about Website related Jargons and Search Engine related Jargons. In this post, I’m going to focus on Advertisements. Hope this will be very helpful for the beginners of Digital Marketing. Analytics or Web Analytics Tools : The analysis of data generated by people’s activity …

Digital Marketing Jargons – Focus on Ads Read More »

In my previous post on “Digital Marketing Jargons“, I focused on Search Engine. Here, I’m going to focus on Website related terms that we need to understand. Website : A set of related web pages located under a single domain name, typically produced by a single person or organization. Content ­ The digital material available …

Digital Marketing Jargons – Focus on Website Read More »

This post is for the beginners who want to update the Digital Marketing Vocabulary and explore the endless opportunities that digital may bring for their their business. I’m going to write them in several posts with explanations. Search Engine : A search engine is a platform that is designed to carry out web searches. For …

Digital Marketing Jargons – Focus on Search Engine Read More »

This aim of this research was to understand how French consumers’ use of social media data influences their perceptions of cosmetic brands. The first observation is the recurrence of expectations on social media from the consumer point of view. This notion of expectation describes the entire attitudes and behaviours consumers think a brand should have …

How social media data can influence consumers’ attitudes towards cosmetic brands? The case of Maybelline Read More »

The development of ICT communication technology began during the 1990s with the arrival of Web 1.0 which was an era of very little interaction. The beginning of banner ads, the basic search engine, the founding of Google, and the launching of email interaction on mobile devices were all included in this first web phase. Next …

Development of ICT and Evaluation of Digital Marketing Read More »

A digital ecosystem system is a gathering of interconnected data innovation assets that can work as a unit. Digital ecosystems are comprised of providers, clients, exchanging accomplices, applications, outsider information specialist co-ops, and every separate innovation. There are three effects that make up a digital ecosystem Brand and proposition effect The organization’s brand and propositions …

Three effects that make up a digital ecosystem Read More »

DMP-(Data Management Platform), Social Media Listening Vendors, Social Media Content, Email Marketing Platform, Data Visualization Tools, and Chatbot Solutions are the essential technology solutions available for your digital marketing. Data Management Platform – DMP:   contains methods for the organization to organize data so that plans and techniques can be created. Oracle Data Management Platform is …

Different technology solutions, and analytic tools available for your Digital Marketing Read More »

Marketing and retailing will be impacted across three key areas due to new and contemporary advancements in technology. The future of marketing and retailing will transform dramatically as a result. These three areas of change or ‘pillars of change’ include: 1. Marketing and competitor intelligence Marketing and competitor intelligence aims to have a good understanding …

Marketing and Retailing will be impacted across three key areas due to new and contemporary advancements in technology Read More »

The development of ICT communication technology began during the 1990s with the arrival of Web 1.0 which was an era of very little interaction. The beginning of banner ads, the basic search engine, the founding of Google, and the launching of email interaction on mobile devices were all included in this first web phase. Next …

Development of ICT and Evaluation of Digital Marketing Read More »

Brand-owned Touchpoints Partner-owned Touchpoints Customer-owned Touchpoints Social/External and Independent Touchpoints We also need to understand the consumer journey to understand the impact of different touchpoints on our digital marketing strategy. The Customer Journey consists of three stages: Each touchpoint mentioned above is prevalent in each stage of the customer journey. It is important for companies …

Understanding Different Touchpoints and Customer Journey for your Digital Marketing Strategy Read More »

3 Things to Consider to Plan your Digital Marketing Strategy This goal is then broken down into further objectives or milestones which can be shaped around a model like SMART (Specific, Measurable, Attainable, Relevant, Time-based). Each objective then requires a strategy to be implemented in order to complete the said objective. The ch toto togel …

3 Things to Consider to Plan your Digital Marketing Strategy Read More »

The following barriers and considerations you need to consider for your digital marketing strategies: Technology: Skills: Budget and Resources Business Priorities: situs togel situs togel toto togel situs toto situs togel hk pools asli toto hk toto togel situs togel toto togel situs toto toto slot situs togel pmtoto slot gacor situs gacor pmtoto pmtoto …

Barriers, and Consideration for your digital marketing strategy Read More »

The POEM Model represents three types of advertising and marketing that can be carried out through social media and online content. It stands for (Paid, Owned, Earned, Media). Paid media can be carried out through google ads, content networks, retargeting networks, and display networks. Owned media can be carried out alone through websites, Mobile apps, …

POEM model for your Digital Marketing Strategy Read More »

Mobile app development: what lies ahead for the industry Can you believe there were just 500 apps on the Apple store’s offer back in 2008? Much has changed since then, didn’t it? Mobile app development has revolutionized business operations with an impeccable app that streamlines the processes involved in various aspects of the business. For …

What are the future tendencies in the mobile app development industry Read More »

Search Engine Marketing This consists of enhancing the visibility of a website when someone searches something using a keyword/term on a search engine like Google. It consists of two main methods: Search Engine Optimization (SEO) and Search Engine Advertising (SEA). Search Engine Optimization (SEO) This is the process of bringing traffic to a website through …

Two Main Methods of Search Engine Marketing: Search Engine Optimization and Search Engine Advertising Read More »

There are three main reasons for the digital display campaign situs togel situs togel toto togel situs toto situs togel hk pools asli toto hk situs togel toto togel situs togel toto togel situs toto toto slot situs togel pmtoto slot gacor situs gacor pmtoto pmtoto pmtoto situs gacor situs togel slot resmi slot mahjong …

Three Main Reasons for your Digital Display Campaign Read More »

The definition of UX is the overall experience of a person using a product such as a website or an app, especially in terms of how easy or pleasing it is to use. Companies can no longer assume that if they have built a great and easy-to-use website that it will still satisfy all users. …

Why you should consider mobile device users for your User experience (UX) design? Read More »

There are two types of User Experience (UX). One type of UX is called tactical or technical UX: this represents the core principles of good user interaction and design are applied. A good interaction design makes sure that every user interaction is well thought through and that it serves the user in the simplest and most …

Two types of User Experience (UX) Read More »

There are five website characteristics, which can provide a good user experience. These are: situs togel situs togel toto togel situs toto situs togel hk pools asli toto hk toto togel situs togel toto togel situs toto toto slot pmtoto slot gacor situs gacor pmtoto pmtoto pmtoto situs gacor situs togel slot resmi slot mahjong …

Five Website Characteristics can provide a Good User Experience Read More »

This talk is based on our following research papers: Zaman, M, Vo-Thanh, T, Nguyen, C T-K, Hasan, R, Akter, S. Mariani, M. & Hikkerova, L., (2022) ‘Motives for posting fake reviews:Evidence from a cross-cultural comparison’. Journal of Business Research. Hasan, MR;Abdunurova, A;Wang, WW;Zheng, JW;Shams, SMR (2020) ‘Using deep learning to investigate digital behavior in culinary …

Upnotion Talk Series Episode 1 on Fake Reviews (Motives for posting fake reviews) Read More »

Upnotion Talk Series Episode 2 on Virtual Influencer situs togel situs togel toto togel situs toto situs togel hk pools asli toto hk toto togel situs togel toto togel situs toto toto slot pmtoto slot gacor situs gacor pmtoto pmtoto pmtoto situs gacor situs togel slot resmi slot mahjong situs hk pools hongkong pools asli toto …

Upnotion Talk Series Episode 2 on Virtual Influencer Read More »

A Landing Page is considered the Sales Page of the brand, and it aims to convert visitors into customers. The Landing Page is crucial for the marketing campaign’s performance. For instance, a quality Landing Page may give a higher conversion rate and ROI. We often ask ourselves: What’s the difference between the Landing Page and the Homepage? A Landing Page is a standalone web page …

How to optimize the Landing Page of your website? Read More »