Measuring public opinion was always about extrapolating from surveys and hoping the small sample you selected was representative of the general public. Today, individual public opinion is ripe for the taking on Facebook, YouTube, Instagram, Twitter, Reddit, WhatsApp, and whatever new product review or augmented-reality platform pops up next. With the advancement of Artificial Intelligence, …
When it comes to Keywords, as a brand or e-commerce website, you should ask yourself the following questions: WHAT type of keywords do customers type/use when they are searching for something ? How do they type them ? Where do they type them ? We can use some free tools such as Google Trends and …
Why “Long-tail Keywords” are important for your Website? Read More »
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Digital marketing is best described as “the application of the internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives”. The application of digital marketing is vital in order to be able to identify, anticipate and satisfy customer requirements. Not only is the internet essential in terms of market research and …
Digitalization is probably the term, which is omnipresent in your daily life. However, what does the digitalization exactly mean for companies? Should we digitalize everything? To what extent services could be digitalized? Could we have the same degree of digitalization for high-end and low-end services? Recently, we have conducted a research on service digitalization of …
Should we digitalize everything? Evidence from the Fine-dining Restaurants in France Read More »
In my previous posts on Digital Marketing Jargons, I was talking about Website related Jargons and Search Engine related Jargons. In this post, I’m going to focus on Advertisements. Hope this will be very helpful for the beginners of Digital Marketing. Analytics or Web Analytics Tools : The analysis of data generated by people’s activity …
In my previous post on “Digital Marketing Jargons“, I focused on Search Engine. Here, I’m going to focus on Website related terms that we need to understand. Website : A set of related web pages located under a single domain name, typically produced by a single person or organization. Content The digital material available …
This post is for the beginners who want to update the Digital Marketing Vocabulary and explore the endless opportunities that digital may bring for their their business. I’m going to write them in several posts with explanations. Search Engine : A search engine is a platform that is designed to carry out web searches. For …
Digital Marketing Jargons – Focus on Search Engine Read More »
This aim of this research was to understand how French consumers’ use of social media data influences their perceptions of cosmetic brands. The first observation is the recurrence of expectations on social media from the consumer point of view. This notion of expectation describes the entire attitudes and behaviours consumers think a brand should have …
The development of ICT communication technology began during the 1990s with the arrival of Web 1.0 which was an era of very little interaction. The beginning of banner ads, the basic search engine, the founding of Google, and the launching of email interaction on mobile devices were all included in this first web phase. Next …
Development of ICT and Evaluation of Digital Marketing Read More »
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